i-mailer » Catch Offers - Sri Lanka » Archives » One Day Seminar On Service Marketing (Newsletter CO1 - 16th Jul) ... CLICK for details

Date: July 15th 2008

:: BE INFORMED - NEVER MISS IT :: AREAS COVERED - The Service marketer vs. the Product marketer: role differentiation - Strategies for accelerating business growth - Winning new customer s: segmenting, targeting, positioning - Understanding consumer behavior in the service setting - Achieving loyalty through focused customer service - Developing innovative and profitable loyalty programmer - How to recover and learn from service failures - Learning to interpret customer satisfaction measures - Developing Service energy and the Customer Service Mind-set. - Managing Moments of truth - Customer Service touch point Analysis and Measurement - Customer Service as the Sustainable Competitive Advantage - Life time Relationships – The Concept of Customer Life time Value - Managing customer Cognitive Dissonance - How to develop an “Effective Customer Care” programme BENIFITS FOR YOU - Better understand and affect service - customer behavior - Achieve loyalty through improved customer service - Develop innovative and profitable loyalty programs - Learn how to interpret customer satisfaction measures - Successfully recover and learn from service failures - Create marketing messages that effectively highlight  - service quality dimensions that consumers value Key Note Speaker Nalin Jayasuriya Managing Director & CEO McQuire Rens Group of Companies Session Leaders Lewie Diasz  Senior Manager Marketing American Express Cards Tilan Wijeyesekera Head of Marketing Janashakthi Insurance Co. Ltd Workshop Details For Whom    Marketing Managers, Line Managers, Service Operation Managers, Business developers in the service industry and Managers of advertising, promotions and customer service Date & Time 24th July 2008 I 9.00 am to 5:00 pm (registration 8:30 am) Venue  King’s Court I Trans Asia Hotel, Colombo Investment Rs. 7,000/- + VAT  (Registration No. 114301744 - 7000) Cheques to be drawn in favour of ‘McQuire Rens & Jones (Pvt) Ltd’ & crossed A/c payee. Registration (+94) 11 5 833 100, (+94) 11 5 836 888 (+94) 11 5 323 999 registration@rensj.com www.rensj.com Organised By Exclusive Print Media Partner Electronic Media Partner Official Telecom Partner Official Hotel visit www.srilankamails.com for more Seminars & Workshops Previous e-Newsletter (CLICK HERE for details) Latest Hacking & Countermeasure tools and techniques Mammoth Auction - Household & office Furniture, Equipment ... Cable TV connections at no cost Taste, smell & hear with your eyes ... e-Advertising Unbeatable reach and value in Sri Lanka Inotrend International Call : 011-5855519, 5831622 e-mail : mail@catchoffers.info BOTTOM LINE Marketing Tips One of the secrets to effective articles, talks, and interviews is to tell stories about your clients. When you describe their challenges and accomplishments, you reveal the value of your role in helping them without having to boast about it. You can use the same technique in a client presentation to boost your credibility without being arrogant.

(archive rss , atom )

The best place to be informed about the latest Products and Services, Events and Happenings, Deals and Opportunities and much more in Sri Lanka to help you select the best alternative & make the wise decision. You will never miss it with Catch Offers - Sri lanka from the unbeatable leader in e advertising

Subscribe to Catch Offers - Sri Lanka:

Go back to Catch Mails - Sri Lanka