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Building A Strategic Brand Plan ... |
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| 30th September ‘09 | Park Premier, Excel World |
Why participate in this Workshop?
Branding is fast becoming recognised as “the” management philosophy and a critical agenda in corporate excellence. For years branding was predominant in fast moving consumer goods markets and today it has spread to all other types of business markets.
With such an important imperative, today the opportunities available for marketers to study specialised course units in branding are indeed rare. This Workshop attempts to bridge this gap to a greater extent.
The main aim of this Workshop is to equip participants with sufficient strategic and tactical insights into the strategic Brand Planning process which will support the overall marketing plan.
Areas Covered
- Understand the diverse interpretations of the meaning of a brand
- Appreciate how consumers choose brands
- Understand how brands satisfy social and psychological needs of stakeholders
- Relate branding as a tool to develop competitive advantage
- Understand the influence of a brand vision in the brand planning process
- Understand the aspects to consider in auditing the brand sphere
- Set brand objectives
- Understand how to manage brands over their life cycles
- Develop the brand essence
- Develop and sustain added values in brands
- Relate considerations in implementation and evaluation of brands
- Appreciate nuances in B2B brands, service brands and retail brands
- Appreciate the typical functions performed by a brand manager
- Relate the effective personality traits of an effective brand manager
Trainer
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Lewie Diasz
Chartered Marketer, CIM (UK), MCIM, Certified Professional Marketer (Asia Pacific), MBA (Wales)
Chief Manager
American Express Cards & Consumer Assets - Nations Trust Bank |
Workshop Details
For Whom
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Managers interested in branding, marketing, new products development, marketing research,
advertising, customer service, as well as entrepreneurs and professionals who wish to keep up
with the latest trends in brand management & development |
| Date & Time |
30th September ’09 | 9.00 am to 5.00 pm (Registration 8.30 am) |
| Venue |
Park Premier, Excel World, # 338, T.B. Jayah Mw, Colombo 10 |
| Investment |
Rs. 6,250/- + 12% V.A.T (Registration No. 114347850-7000)
Cheques to be drawn in favour of ‘Rens Global Learning (Pvt) Ltd’ & crossed A/c payee |
& register your seat today!
Organised By -
Rens Global Learning (Pvt) Ltd
T. +94 11 5 749 000 F. +94 11 5 323 999 | # 17/37, 1/1 Jesmine Park Nawala
©2009 Rens Global Learning. All Rights Reserved.
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| A Subsidiary of McQuire Rens & Jones (Pvt) Ltd |
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| Subject |
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Building A Strategic Brand Plan |
| Description |
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Branding is fast becoming recognised as “the” management philosophy and a critical agenda in corporate excellence. For years branding was predominant in fast moving consumer goods markets and today it has spread to all other types of business markets. |
| Contact |
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Rens Global Learning (Pvt) Ltd
+94 11 5 749 000 |
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+94 11 58 555 19 |
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+94 11 58 316 22 |
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+94 11 25 055 36 |
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catch@srilankamails.com |
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www.srilankamails.com |
Inotrend International
(over 7 yrs of IT solutions)
#3A, Dharmaraja Mawatha,
Alfred House Avenue,
Colombo 03,
Sri Lanka
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Bottom Line |
| Studying in a soft chair or on a cushy bed may not be the best strategy. When relaxing in an extremely comfortable position the mind and body tends to wonder off. Active learning may require you to sit on the edge of your chair while studying. If you wake up your body, then you will wake up your mind. |
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